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Airline Usability Testing

Last post 12-15-2011 11:59 AM by Sutherlands. 3 replies.
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  • 12-14-2011 7:23 AM

    Airline Usability Testing

    Air New Zealand has created Cuddle Class:
    WSJ:
    "Cuddle class" is an innovative seat design that has given coach passengers the first real opportunity to lie flat for sleep on long flights. To create the extra space, three seats in a row have fold-away armrests and a padded foot-rest panel that flips up and locks into place. Two passengers take up three seats and pay an average of half the cost of the third seat, typically an extra $500 to $800 for an overnight flight.
    What I found interesting, and relevant to a lot of the discussions around here, was the testing process they used to figure it all out:
    WSJ:
    "Everybody says, 'Oh, it's so simple. Why wasn't that thought of before?' " said Mr. Reeves. "You had to go through the whole process to get there."
    The article talks about the different configurations they tried and some of the reactions from test passengers.
    this post is bossy
  • 12-14-2011 1:35 PM In reply to

    Re: Airline Usability Testing

     

    The airline thought staggered seats would be a hit because people got more space, but customers hated them. Some said it felt like sitting in the middle of a room with everyone watching you.

    And this is why you usability-test. Because of the "Oh. I didn't think of that at all." effect.


    In complex analysis, a meromorphic function on an open subset D of the complex plane is a function that is holomorphic on all D except a set of isolated points

  • 12-14-2011 8:41 PM In reply to

    Re: Airline Usability Testing

     This is the most awesome thing ever to happen to aviation. EVERY airline must license this IMMEDIATELY. This has the added knock-on of making the seats wider when used as regular coach seating, which as a man with a properly-sized ass (I *JUST* barely fit in the widest coach seat on the market - JetBlue at 18.5 inches), I wholly endorse this action.

  • 12-15-2011 11:59 AM In reply to

    Re: Airline Usability Testing

    Weng:

     This is the most awesome thing ever to happen to aviation. EVERY airline must license this IMMEDIATELY. This has the added knock-on of making the seats wider when used as regular coach seating, which as a man with a big ass (I *JUST* barely fit in the widest coach seat on the market - JetBlue at 18.5 inches), I wholly endorse this action.

    FTFY
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