MarcB:How does 9% become so special that it needs to be first?
I haven't looked at the site, but 9% around the long-term average return of the US stock market, so it probably is the suggested value to use. However, they can't just lock in the 9% because then some idiot with a lawyer would claim that they had promised 9% returns somehow.
As for 21%, I pity the fool who thinks that s/he will regularly see 21% returns on investments.