Reminds me of those old sites where, to download something, the site would wait 15 seconds to a minute (depending on the site) to display the link so that the ad companies give them more money... but anyone with basic HTML knowledge could open the source, where the link could usually be found right at the beginning as a simple javascript variable. I'd gotten that technique down to 6 seconds before most sites started obfuscating the variable ({'h','t','t','p',':','/','/','w', etc.).